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Privacy Policy

Effective Date: April 27, 2024

1. Introduction

Welcome to Key West Charter Fishing. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services. By using our services, you agree to the terms outlined in this policy.

2. Information We Collect

We collect various types of information to provide and improve our services to you.

  • Personal Identification Information:

    • Name
    • Email Address
    • Phone Number
    • Mailing Address

  • Booking Information:

    • Trip Details: Dates, preferences, number of passengers
    • Payment Information: Credit card details, billing address

  • Technical Data:

    • IP Address
    • Browser Type
    • Operating System
    • Device Information
    • Browsing Behavior: Pages visited, time spent on pages

  • Communication Data:

    • Inquiries and Feedback: Messages sent through our contact form or email

  • Analytics Data:

    • Clarity by Microsoft: We use Clarity, a user behavior analytics tool by Microsoft, to understand how visitors interact with our website. Clarity collects information such as mouse movements, clicks, scrolling behavior, and page interactions to help us improve our website’s usability and performance. The data collected by Clarity is anonymized and does not include personally identifiable information.

3. How We Use Your Information

We use the collected information for various purposes to provide and enhance our services:

  • To Provide Services:

    • Process and manage your bookings
    • Ensure a seamless and enjoyable fishing experience

  • Communication:

    • Respond to your inquiries and provide customer support
    • Send you updates and important information regarding your bookings

  • Improvement:

    • Analyze usage patterns to enhance our website and services
    • Develop new services and offerings based on customer feedback

  • Marketing:

    • With your consent, send promotional materials, special offers, and newsletters
    • Inform you about new services and events

  • Website Analytics:

    • Use Clarity by Microsoft to analyze how users interact with our website, enabling us to improve user experience and website functionality.

4. How We Share Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

  • Service Providers:

    • Trusted third parties who assist us in operating our website, conducting our business, or serving you
    • Examples include payment processors, email service providers, and booking management systems

  • Legal Requirements:

    • When required by law, regulation, or legal process
    • To protect our rights, property, or safety, or that of our customers or others

  • Business Transfers:

    • In the event of a merger, acquisition, or sale of all or a portion of our assets
    • Your information may be transferred as part of the transaction

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. These measures include:

  • Encryption: Protecting sensitive information during transmission using Secure Socket Layer (SSL) technology
  • Access Controls: Restricting access to personal data to authorized personnel only
  • Regular Audits: Conducting regular security assessments to identify and address vulnerabilities

While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Transmission of information is at your own risk.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather information about how you use our site.

  • Types of Cookies:

    • Essential Cookies: Necessary for the operation of our website
    • Performance Cookies: Help us understand how visitors interact with our website
    • Functional Cookies: Remember your preferences and settings
    • Advertising Cookies: Track your browsing habits to deliver personalized ads

  • Analytics Tools:

    • Clarity by Microsoft: Analyzes user behavior to improve website usability and performance without collecting personally identifiable information.

  • Managing Cookies:

    • You can choose to disable cookies through your browser settings
    • Please note that disabling cookies may affect the functionality of our website

7. Your Rights

You have the following rights regarding your personal information:

  • Access: Request copies of your personal data
  • Rectification: Request correction of any inaccurate or incomplete data
  • Erasure: Request deletion of your personal data under certain conditions
  • Restrict Processing: Request restriction of processing your personal data
  • Data Portability: Request transfer of your data to another service provider

To exercise these rights, please contact us using the information provided in the Contact Us section below.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently received personal information from a child under 18, we will delete such information promptly.

9. International Data Transfers

Your information may be transferred to and maintained on servers located outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ. By using our services, you consent to the transfer of your information to countries outside of your country of residence.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

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